CARACAS
BRANDING/MOTION GRAPHICS
GRAPHIS NEW TALENT 2025 GOLD AWARD WINNER
OVERVIEW
Welcome to Caracas, where culture and nature meet.
As the capital of Venezuela, Caracas captivates travelers with historic landmarks, beautiful mountains, and wild macaws. These macaws have began to fly around and interact with the people, turning into an icon representative of the city itself.
Caracas is not just another tourist spot; it’s an expression of the human spirit, redefining the travel experience.
AUDIENCE
Caracas’ audience is curious world travelers, who are coming here either for the first time, or are being welcomed back. This includes solo, partner, and family travelers, whether here on vacation or to explore. Caracas’ brand voice is one of guidance and authenticity, to make these travelers feel at home when they’re far from home.
Primary Logo
Secondary Logo
ICONOGRAPHY
This icon is used throughout the branding as an accent to type, usually on the baseline above the beginning of a headline. It is used only in its solid vector form. This icon is representative of the two spheres of Caracas, the natural and the urban. It also is reminiscent of a solar flare, as Caracas is known to be warm, tropical, and sunny year round.
This icon is used throughout the branding as an accent to images and type. It can be used as a plain solid vector, or with an effect such as lighten or overlay. It represents the towers in downtown Caracas, as well as the relationship between the city and the mountain that protects it, El Avila.
